We interview the exact people you sell to, then turn what they tell us into a complete research report, an abridged slide version and a press-ready kit. It takes about six weeks. Your buyers get evidence they can use, and you get their trust and the meetings that come with it.
“We cut three tools this year and I still can’t tell finance what a feature costs.”VP Engineering · Series C SaaS
Verified decision-makers per study, all in your buyer’s exact role
Full report, abridged slides and a press-ready kit
From kickoff to a finished study in market
All we need from your team. We do everything else.
AI can write a thousand blog posts before lunch. Your buyers know it, and they’ve stopped reading. What still gets through is evidence: numbers and candid answers from people in their own role, dealing with their own problems.
You don’t get a spreadsheet and a good-luck email. Every engagement ships three finished assets, built on the same data and ready to use the day it launches.
The full study your buyers will save, forward and quote. Every finding, peer benchmark and verbatim quote, designed so a busy executive can get the point fast and go deeper when they want to.
The headline findings in five to eight slides. Built for executives who won’t read the full report, and easy for your team to present on calls, in webinars and at roundtables.
A findings release, chart graphics and thought-leadership angles for your executives. Journalists want fresh data, and now you have some.
Here is the same rep emailing the same prospect. The first email asks for something. The second gives the prospect something first.
Hi Dana,
I’m reaching out because we help engineering leaders optimise their cloud spend with our AI-powered platform.
Do you have 15 minutes next week for a quick demo?
Hi Dana,
We just interviewed 25 VPs of Engineering at companies your size about cloud cost ownership. Two findings surprised us: most still can’t attribute spend to a product line, and the ones who can did it without adding another tool.
Happy to send you the full benchmark. Want a copy?
Executives use peer data to set budgets, justify investments and prepare for the board. If your report answers their hardest question, your brand becomes the one they trust.
Useful research with no hard sell is remembered. When it’s time to evaluate vendors, you’re already the expert in the room.
Competitors’ blog posts disappear in a week. Your benchmark gets cited in press, quoted in podcasts and saved for the next RFP.
Pick who you sell to and what keeps them up at night. We’ll show you the kind of study we’d build, then bring it to your scoping call.
We run the whole thing: question design, recruiting, interviews, analysis, writing and design. You show up for three calls.
We pin down your buyer and the high-stakes question they’re debating behind closed doors.
We recruit 15–25 verified decision-makers with your buyer’s exact title and interview each one in confidence.
We isolate the surprising findings, calculate peer benchmarks and write and design the report.
You get the full report, the slide version and the press kit, ready to put into market.
A 60-minute kickoff, a midpoint review of early findings, and a final sign-off. We handle everything in between.
The report never pitches your product. That’s exactly why it sells.
As soon as a report says the sponsor’s product is the answer, buyers file it as marketing and discount everything in it. It can’t be cited in a board meeting or forwarded to a peer, so it goes no further than the first reader.
When the research stays objective, buyers treat it as an industry reference. They read it, cite it and pass it on, and your brand gets the credit for understanding their world well enough to ask the right questions. That credit is what wins enterprise deals.
We recruit only verified practitioners who hold the exact titles you sell to, such as enterprise CISOs, hospital CFOs or VPs of Supply Chain. Every participant is screened for company size and budget authority before they’re included. We never use consumer survey farms or generic panels.
No, and that’s deliberate. The report stays objective so buyers trust it and pass it around. Your brand owns the study and gets the credit for it, and that credibility is what opens doors.
Reps share the findings as a reason to talk. The abridged slide version works on calls and at roundtables, and individual findings make strong email and LinkedIn openers. They lead with something the prospect wants to see, instead of an unwanted pitch.
Four to six weeks from kickoff to launch. That covers question design, recruiting, confidential interviews, analysis, writing, design and the press-ready kit.
Three calls: a 60-minute kickoff to map your buyer and the question, a midpoint review of early findings, and a final sign-off. We do all the fieldwork, analysis, writing and design.
You do. The data and every asset built from it belong to your brand. It’s research no competitor can copy.
Let’s find it. In 30 minutes we’ll map who you sell to, pin down the question they care about most, and outline the study that answers it.
We take on a limited number of studies each quarter to protect the quality of the research.